Customers can now order at a counter or use a QR code at a table at Puckett’s in Pigeon Forge.

PIGEON FORGE — In a nod to the past and in an effort to address labor shortages, Puckett’s launched its first-ever counter service model at its Pigeon Forge location recently.

“We are excited to unveil our new service style to visitors and locals of Pigeon Forge and the surrounding area. In response to staffing shortages and the need to serve the masses efficiently, we pivoted to this style of dining,” said A. Marshall Hospitality COO Lyle Richardson.

“The original Puckett’s in Leiper’s Fork actually started with counter-service, so our sixth and newest location here in Pigeon Forge has now taken us back to our roots in a way.”

Their grand re-opening, which featured samples from Ole Smoky Distillery and Gatlinburg Brewing Company as well as live music and more, celebrated the new approach to dining, called a promise of “the Whole Farm in half of the time.”

The new counter service model, which they call counter-que, allows customers to order from the full menu of Puckett’s signature dishes and other Southern-style options at a counter or order from a QR code provided at tables.

“We implemented tableside phone ordering via QR codes — which Puckett’s pioneered during the re-opening phase at the height of the pandemic last year — but guests can also order at the front counter upon entering. Servers will continue to converse and check in with guests tableside, fulfilling additional needs and answering any questions, Richardson said.

“Our signature dishes will still come out on China, and guests will still use silverware to eat their delicious meals. We will also continue to serve adult beverages from “our bar of many colors.” Just belly up and order from our talented bar staff.

“Our goal remains to make every person we interact with feel like family and to make every guest a fan. We are confident that Puckett’s “Counter-Que” will highlight our Southern food and hospitality and make our guests hungry for more!”

— Submitted