Palmetto Moon opening in Sevierville

The exterior of Palmetto Moon at Tanger Outlets in Sevierville. Based in South Carolina, the retailer will soon open its fourth Tennessee store.

SEVIERVILLE — While many retailers nationwide are downsizing or ceasing operations in an industry altered by the ongoing COVID-19 pandemic, a family-owned business based in South Carolina is expanding.

Palmetto Moon will open its fourth Tennessee location in Sevierville’s Tanger Outlets.

“We are excited for people to come and see our new store when we open on Feb. 27,” said Amber Dube, Palmetto Moon’s chief marketing officer. “We will most likely soft open on the 26th to get the team ready and exercise COVID-19 safety protocols.”

The retailer, which offers clothing, home goods and gifts, will bring approximately 30 jobs to Sevierville.

“Palmetto Moon has a culture of developing our team members,” Dube said. “We trained and promoted the store manager from one of our Georgia stores and relocated her to Sevierville. She loves Sevierville.

“She has hired her management team and is well on her way to rounding out the approximately 30 employees to open the store,” Dube continued. “She will be hiring additional teammates as we ramp up the business and learn the trends in this location. People can apply in person or online. We are always looking for great talent that embraces our culture of inclusivity, teamwork, customer service and having fun.”

In addition to South Carolina, Tennessee and Georgia, Palmetto Moon stores operate in Florida and North Carolina. The three branches already open in Tennessee are in Knoxville at West Town Mall, as well as in Johnson City and Murfreesboro.

The brand dates to 2002 when Karen and Robert Webster set up a seasonal kiosk in Charleston’s Citadel Mall. Palmetto Moon specializes in collegiate items and plans to offer Tanger Outlets shoppers merchandise bearing the University of Tennessee logo.

“We at Palmetto Moon understand our customers and know what resonates with them,” she said. “Through research, we found Sevier County’s personality and values mirror our personality and values. Dependability, down-to-earth, authentic, love of the outdoors, adventuresome, community, casual and cheerful are a few examples.”

Typically, Tanger Outlets malls are home to chain stores that offer discounted pricing often not found at their primary locations. Dube described the pricing strategy at the upcoming Sevierville store.

“Palmetto Moon has an unbelievable ever-changing product offering at great value,” said Dube. “We pride ourselves in finding the right products and providing our customers with many options. We have seasonal sales, promotions, value-pricing buys and our Palmetto Perks Loyalty Program which offers up multiple ways to shop and save.”

The new store will be located in the space formerly occupied by Bass. It consists of approximately 6,500 square feet.

“We gutted the entire space ...Our stores are light, airy and uniquely merchandised by departments, brands and gender,” Dube said. “The store is centralized with an expansive cash wrap that is merchandised with decals, jewelry, accessories and unique gift finds.”

Courtney Lindbert, marketing director for Tanger Outlets in Sevierville, says that the former Bass store was vacant for only a couple of months.

There are 102 spaces in the development. Corporate policies at Tanger Outlets do not allow staffers to share information regarding occupancy rates.

Palmetto Moon is in Suite 1100. Information is available at www.palmettomoononline.com.

Tanger Outlets is located at 1645 Parkway, Sevierville. Information is available at www. tangeroutlet.com or 865-453-1053.

Contact Juli at jneil@themountainpress.com or on Twitter at @NeilWatsonJ.