Affordable modern home design is the focus of one of the newest businesses to locate in Sevierville.

Principal designer and CEO Rebekah Morlock, isn’t an unfamiliar face in Sevier County, but she’s back with her own business, pinkStone, which focuses on speciality design.

“We are tired of seeing orange cabins with green roofs. We are trying to come up with something different,” Morlock said.

Instead she and her team are focused on refreshing modern style, which is often married with the more rustic look the area is known for.

“We just finished designing our first true pinkStone,” Morlock said.

That home will be on Douglas Lake and features large areas of glass in the design, providing lots of natural light and a more modern look to a beautiful lakefront property.

Morlock said they use a lot of structural glass, also known as storefront or curtain wall, in her designs.

Morlock calls their style modern rustic lodge or modern mountain home.

They also recently did the new design and construction of the exterior facade at the new Tennessee Shine Company on Winfield Dunn Parkway.

“Again, kind of bringing that modern flavor without losing that rustic flavor of the area,” Morlock said.

Each home or construction will have a pink stone somewhere in the home.

“As the pinkSTONE brand grows that will be what shows it is a true pinkSTONE,” Morlock added.

Morlock has brought on board master builder Marvin Fisher to her team.

Initially Morlock wasn’t happy with many of the general contractors she worked with, thinking they cut corners or often overpriced builds for clients. She considered getting her own general contractor’s license before deciding she had found the kind of trustworthy and reliable master builder she was looking for in Fisher.

Morlock said Fisher was her first client upon moving back to Sevier County, where she had worked previously for an engineering firm before it was bought out by a larger company.

Together, with the rest of their team, they bring a unique experience to building a home. When a future homeowner comes to pinkSTONE, they manage every step of the homebuilding process for them.

“We do a true turnkey process,” Morlock said.

“We make sure you get your site plan, your septic, everything that needs to be done, you deal with us. You call us and tell us what you want and we get it done.”

Morlock said when she started the company she knew she wanted to be able to offer that kind of service, referring to it as a sort of construction concierge.

Today, Morlock has found herself back in East Tennessee, but it was a fortunate trip after her college graduation that led to her first locating here years ago.

Staying at a rental that literally clung to the side of the mountain, she asked who engineered the project. Printing her resume off, she headed downtown to apply and soon found herself living in Sevier County.

She found her new home — and where to locate her business — and it gives her another opportunity to marry her love of modern with another style.

She is restoring the home at 318 Cherry St., which was built in 1910.

“Call me hippie or whatever, but it had a good energy about it. You walked in and it just feels good. The layout is great. I love the historic aspects of it,” Morlock said.

She’s adding her modern flare, but keeping much of the historic elements, including the original metal-shingle roof, pocket doors in the entry of one room and wooden elements that add to the historic charm.

She’s opening up one area of the first floor so people can see up into the high ceilings of the second floor, which will be living space, and plans a one-of-a-kind staircase.

“I wanted something that looks like it was built 110 years ago but was twisted so it gives it that modern flavor and is freestanding,” Morlock said of the staircase she has planned.

The house has an even more special meaning for Morlock, because of who she met just hours after closing on the home.

Her fiance Austin Meredith came to her home to help move a washer and dryer that day. They met for the first time on the covered front porch of the Cherry Street home.

She decided to name her business pinkStone partly because of the strength that the word “stone” brought to mind when talking about a structure.

The pink in pinkstone is due to her desire to hire more women in her industry. There aren’t a lot of women in engineering and construction, and she wants to do her part to help change that.

However, she wants the focus to be on the talent of the work, which is why she chose to lowercase pink in the brand’s name.

“I want the fact we are women to be the cherry on top,” Morlock said.